The easiest way is to add a security or ticker symbol to your Watchlist and right click on the symbol to choose Trade > Order Ticket (or Trade > Order Entry). Choose Sell to place a sell order. You will then have the opportunity to configure your order parameters.
You can refer to this page for selling a product short.
Note: There is an abundance of educational material on the website including a short video and recorded webinar to cover the TWS basics.
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